Latest R&G Protection Available

Privacy Policy

Privacy & Security

We will take all reasonable care, in so far as it is in our power to do so, to keep the details of your order and payment secure, but in the absence of negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any data you provide when accessing or ordering from the Website.

In turn, we expect you to maintain the confidentiality of your username and password for your BikeNation - Phase 1 MCS Limited account.


Website & Transaction Security

The payment site employs enhanced encryption techniques which seek to ensure that all of your confidential data (such as credit card number, name, address and other information) cannot be intercepted, unscrambled or copied when being transmitted between our sever and yourself. No cardholder information is ever passed unencrypted.

Your credit card information will be passed directly to SagePay for processing. As a payment service provider (PSP), thousands of businesses outsource their transaction security to SagePay. It is SagePay’s top priority to ensure that customers’ transaction data is kept secure at all times.

We also offer payment via PayPal, in which case your transaction details are processed directly by PayPal.


Use of Cookies

Cookies are small text files which the Website places on your computer's hard drive to store information about your shopping session and to identify your computer.

We use Cookies to keep track of your current shopping session to personalise your experience and so that you may retrieve your shopping basket at any time - if you do not accept Cookies you will be unable to use the full functionality of this Website.

If you are using a shared computer be sure to sign off when you finish, and ideally clear the browser history and cache to remove the cookies and records of your session.

For a list of the cookies we collect please see the List of cookies we collect section at the bottom of this page.


Information that we collect

We may collect the following information:

  • Your name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers.


This website uses Google AdWords

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to theBikeNation website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can
opt out of interest-based advertising entirely by cookie settings or
permanently using a browser plugin.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • Where you have 'opted-in' we may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. Where you have 'opted-in' we may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


Data Protection Notification

The data controller in respect of the personal data you provide on the BikeNation On-line store is Phase 1 MCS Limited.

Data you provide will be used for the purposes of the administration of your order. It may from time to time be necessary to pass some or all of your information to third party suppliers to enable your order to be fulfilled, however in all cases the data you provide will be treated securely and in accordance with the Data Protection Act 1998. We may also pass your data to regulatory or public bodies (including the police or crime prevention agencies) if required to do so in relation to the prevention or detection of crime.


For mutual security telephone calls may be recorded and may be monitored for training purposes, however any transactional payment details are not recorded.


We will not sell, distribute or lease your personal information to any other third parties unless we have your permission or are required by law to do so.


Your rights & controlling your personal information

You can choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at at the address below.


You may request details of personal information which we hold about you under the Data Protection Act 1998:

You are entitled, on payment of the fee of £10, made payable to Phase 1 MCS Limited to see details of the information Phase 1 MCS Limited hold about you. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

If you wish to do this please email us at providing your name, postal address and email address, with the words ‘BikeNation data protection information request‘ in the email subject line, or write to the Data Protection Officer at Phase 1 MCS Limited T/A BikeNation, 5 Alpha Way, Egham, Surrey, TW20 8RZ.

You have the right to request at any time that we and/or carefully selected companies cease processing your personal data for marketing purposes. You are also entitled to ask us to remove personal information from our records.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


If you have any questions about Privacy, Security and Cookies please email or call Customer Services on Tel: 01784 475 455



List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.